Sales & Marketing Consultancy

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 The demands placed on Sales Operations have changed. Sales operations teams need a clear path to operate at their full potential.This requires strategic and structural change. Today’s sales operations teams face the following challenges:

• Unclear charter for the scope and objectives, rendering it stuck in the daily grind of tactical administrative “break/fix” problem solving
• Undefined roles in sales operations resulting in lack of focus and more reactive activity
• Lack of a clear annual planning process delaying implementation of critical programs like sales motions, territories, quotas and compensation
• Untracked sales investments on tools, training, support resources leaving future investment decisions based on status quo rather than impact and ROI
• Disconnection from business strategy and go-to-market priorities that leads to distrust between sales and sales operations
• “Cost center” approach that renders Sales Ops vulnerable to cutbacks and streamlining precisely when more investment may be needed

Our Sales Operations experts will address all of mission/process critical issues outlined above to establish  well-functioning end to end processes based on our clients' needs.

Our Marketing Operations services fill the gaps for firms building out the core marketing functions such demand generation, marketing budget planning guidance and execution, performance measurement and marketing systems and data.

We help organizations by providing a transparent, efficient and accountable view of their marketing activities. Our Marketing Operations Consultancy services can help increase marketing efficiency and organizational agility through the execution of following methodolies;

• Improved effectiveness by collecting and managing best practices
• Shared performance data and process efficiencies to benefit multiple teams
• Improved performance through shared expertise on technology, process and customer engagement
• Enhanced skills in measurement, reporting and analysis of data leads to repeatable results
• Identifiable baselines and established goals for operational performance
• Standards for global marketing processes resulting in consistency and higher quality
• Owned and managed data governance, maintenance, quality and integrity

We help clients wrestle with the issues of what belongs in Marketing Ops, and what doesn’t; what services are best centralized versus those that can be distributed to field offices. We provide Marketing Operations role clarity and guidance on MBOs, team goals and charter.

Call us today to discuss how a robust Marketing Operations function can accelerate the effectiveness of your marketing organization.